Framing the message

The goal: Promote the 7-Eleven franchise experience in South Florida

The Vehicle: Showcase how 7-Eleven is reaching urban residents by redesigning its stores and putting them in downtown Miami, Brickell and Miami Beach.

The Results:  Articles in the following publications

  • Miami Herald – An article on the Sunday front page
  • Miami Today – Article in a special section about downtown Miami
  • South Florida Business Journal – Brief

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