Turning a negative into a positive

The goal: Promote Vulcan Investment Partners and its real estate fund in South Florida.

The vehicle: South Florida’s high foreclosure rate gets a positive twist. Use Vulcan’s $155 million real estate investment in South Florida as a means of helping the local economy. Vulcan buys foreclosed properties, renovates them and rents and sells them at reasonable rates.

The result:  Used PR Newswire to get the word out nationally and sent individual pitches to local media. Coverage as follows:

  • SunSentinel article
  • South Florida Business Journal article
  • Daily Business Review article
  • Miami Herald brief
  • Republication of news release on more than 30 sites including Bloomberg and Reuters
  • GenTV Canal 8 news segment

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