Editorial Pages Make a Difference

So what options exist to promote a program of great value when there’s no one to cover it? Goal: Gain visibility for The Education Fund’s highly successful college prep program. The pilot program was funded by the Citi Foundation. The program has been so successful it actually increased the number of high school seniors applying […]

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Little Fish Media Announces A La Carte PR Services

At Little Fish Media, we want to help small businesses get the word about their services and products. Sometimes that means providing the tools so small businesses can do it themselves. At other times, we do the work for our small business clients. The goal is to make sure small businesses have the same opportunities […]

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Doctor Aromas Takes Center Stage at Home Remodeling Show

So proud of Doctor Aromas. The North Miami-based small business is the darling of the The Miami Home and Remodeling Show this weekend. Crowds can’t get enough of the company’s unique indoor fragrances made for all essential oils. The product is a hit with property managers at high end condos and hotels. Getting average person […]

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Headlines for good

The goal: Promote The Education Fund and its programs for students and teachers in Miami-Dade County Public Schools. Additional goal: Promote the nonprofit’s funders and the programs they underwrite. Vehicle: Newspapers like news. Give them what they want. In this case, The Education Fund gives teachers grants, thanks to funding from Verizon, to integrates the […]

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Framing the message

The goal: Promote the 7-Eleven franchise experience in South Florida The Vehicle: Showcase how 7-Eleven is reaching urban residents by redesigning its stores and putting them in downtown Miami, Brickell and Miami Beach. The Results:  Articles in the following publications Miami Herald – An article on the Sunday front page Miami Today – Article in […]

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A little goes a long way

The goal: Promote Piola Miami Beach, an Italian restaurant as a great, fun dining destination. The vehicle: Use Piola’s ongoing promotions to keep the restaurants name in the news. The results: By using newspaper calendars, reaching out to food bloggers and posting events on event Websites helps businesses continuously promote their programs and events. In […]

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Finding just the right hook

The goal: Announce the launch of Veterans Pathway to Business Success, a foundation that grants veterans funding for their businesses. Additional goal: Promote how the SCORE chapter in Boca Raton works with veterans to support their businesses and business dreams. The Vehicle: Focused on the first Pathway grant recipient to tell the story. In this […]

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Turning a negative into a positive

The goal: Promote Vulcan Investment Partners and its real estate fund in South Florida. The vehicle: South Florida’s high foreclosure rate gets a positive twist. Use Vulcan’s $155 million real estate investment in South Florida as a means of helping the local economy. Vulcan buys foreclosed properties, renovates them and rents and sells them at […]

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Feasting on positive press

The Goal: Promote the 16th Americas Food and Beverage Show and Conference on Miami Beach The Vehicle: Announce food trends, small business opportunities, and exporting via South Florida as a result of the food show. The result: Lots of news coverage. Food writers and business writers converge on the expo. The Miami Herald – Article […]

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