The goal: Promote Piola Miami Beach, an Italian restaurant as a great, fun dining destination.
The vehicle: Use Piola’s ongoing promotions to keep the restaurants name in the news.
The results: By using newspaper calendars, reaching out to food bloggers and posting events on event Websites helps businesses continuously promote their programs and events. In this case, ongoing calendars and online writers are perfect for restaurants offering weekly and monthly discounts and special event nights.
- The SunSentinel food blog written by its food critique is perfect. This item might not be good enough for print, but for writers looking for blog fodder, it’s ideal. Plus, today newspapers have a larger online readership than they do hard copy subscribers.