So what options exist to promote a program of great value when there’s no one to cover it?
Goal: Gain visibility for The Education Fund’s highly successful college prep program. The pilot program was funded by the Citi Foundation. The program has been so successful it actually increased the number of high school seniors applying to college and attending college from the pilot schools.
Vehicle: Op-ed authored by Linda Lecht, president of The Education Fund. The piece appeared the first week of school in August 2013.