The goal: Promote Vulcan Investment Partners and its real estate fund in South Florida.
The vehicle: South Florida’s high foreclosure rate gets a positive twist. Use Vulcan’s $155 million real estate investment in South Florida as a means of helping the local economy. Vulcan buys foreclosed properties, renovates them and rents and sells them at reasonable rates.
The result: Used PR Newswire to get the word out nationally and sent individual pitches to local media. Coverage as follows:
- SunSentinel article
- South Florida Business Journal article
- Daily Business Review article
- Miami Herald brief
- Republication of news release on more than 30 sites including Bloomberg and Reuters
- GenTV Canal 8 news segment
