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Finding just the right hook

The goal: Announce the launch of Veterans Pathway to Business Success, a foundation that grants veterans funding for their businesses.

Additional goal: Promote how the SCORE chapter in Boca Raton works with veterans to support their businesses and business dreams.

The Vehicle: Focused on the first Pathway grant recipient to tell the story. In this case, the grantee Fred Pollino had a compelling personal story that drove media interest.

The Results:  Stories appeared in the following media

  • South Florida Business Journal – Article
  • Sun-Sentinel – Article
  • Palm Beach Post – Article
  • Associated Press – News Brief
  • Miami Herald – Rand the AP Brief
  • CBS12 Business News Segment

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