The goal: Announce the launch of Veterans Pathway to Business Success, a foundation that grants veterans funding for their businesses.
Additional goal: Promote how the SCORE chapter in Boca Raton works with veterans to support their businesses and business dreams.
The Vehicle: Focused on the first Pathway grant recipient to tell the story. In this case, the grantee Fred Pollino had a compelling personal story that drove media interest.
The Results: Stories appeared in the following media
- South Florida Business Journal – Article
- Sun-Sentinel – Article
- Palm Beach Post – Article
- Associated Press – News Brief
- Miami Herald – Rand the AP Brief
- CBS12 Business News Segment